Business culture
Your Business culture just “is.” That is, Business Culture exists, conscious or not, effective or not. Culture is nothing more than a bunch of beliefs and habits that show up.
More so, your “Business Culture = Brand!”™ Culture drives your brand experience. You engage your team, your customers, y our vendors, or you don’t. Your brand experience is compelling or not; or its neutral, just another company, or not. And, the brand experience might be worse, let’s hope not. Regardless, culture supports behaviors that drive staff performance one direction or another regardless of what we say in our brand promise and marketing collateral.
At Miick, we celebrate your business culture and get exceedingly conscious of the beliefs and habits you and your leaders hold.
There’re a few simple questions to be ask about Culture: Are you happy with your results? There are likely things you’re really happy about, you wouldn’t change! Great! There are likely some things you know are not working as well as they might, and you’d like to change. However, changing’s not as easy as it sounds. Last, there’s no doubt some behaviors you’d like to expand and carry farther! In even simpler terms, what do you want to start doing you haven’t been, stop doing you have been and keep doing that’s worked? The BIG question with all three possibilities is, how?
DYNAMIC CULTURE IS WHAT WE’RE KNOWN FOR. LET’S TALK!
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Miick facilitates Business Culture so clear it drives Your Brand!
Typically, mission, values, purpose, vision, why, how, what all stand as brand promise, each and all espouse to what we’d like to see in Culture and brand execution. Turning these messages into active business tools that ARE culture drivers is a whole other step of execution. This essence, turning Purpose, Values, Vision, Mission and more into active tools is the very essence of what Miick does actively and tangibly with you.
Issue: Clarity of Purpose,
Values, Vision, mission
Without clarity of purpose, values, vision, and mission, we operate by opinion, loudest voice, biggest share block, or back alley politics. Clarity keeps us out of drama, more trust, little or no bullying, outreach instead of intrenching.
ISSUE: CLARITY ABOUT WHAT EXCELLENCE MEANS
When we define what excellence actually means in terms of behaviors of action AND choices… we set the bar for performance definitively rather than relying on common sense.
ISSUE: FEEDBACK AND COACHING
With consistent feedback and more so, coaching to the positive, performance skyrockets by catching people performing well and building on said performance. Brain physiology is pointing us to Flow as an outcome of consistent, recurring feedback to the positive.
ISSUE: PERFORMANCE ON PURPOSE
Purposeful, defined performance instead of work being done by accident or without conscious focus, conscious effort raises engagement, rate of effectiveness rather than defect, efficiencies across the board from raw product, utility, to ergonomics.
Issue: BRAND=CULTURE CULTURE=BRAND™
Without clarity of purpose, values, vision, and mission, we operate by opinion, loudest voice, biggest share block, or back alley politics. Clarity keeps us out of drama, more trust, little or no bullying, outreach instead of intrenching.
ISSUE: ownership attitude in decision making
Imagine employees acting with ownership attitude. The more definitive the culture, the easier it is to consciously model positive behaviors. The more information shared, the more opportunity to function with ownership attitude, with a sense of essential work with a company perspective. Imagine performance at the collective I: we, each of us, all of us work with maximum effectiveness, on Purpose! Ownership attitude is an outcome of all the other issues addressed. This outcome of ownership attitude is exceedingly doable and is a choice of conscious Culture, a culture on Purpose.
Issue: Marketing Clarity
The clearer we are about our Culture AND our Brand, the more clearly we formulate marketing messages. Instead of “spin”, we create bulls eye messaging celebrating any brand touch point we choose at any given moment. Outcome? Brand promise is equaled by Brand experience, and as a company we end up with Brand engagement!
ISSUE: Leadership Decision MAking
Wish your team behaved as leaders? Even more, with an ownership attitude? Defined Culture, culture on Purpose, leads team members to perform as leaders. Your organization can be flatter, faster, more aligned. Every player becomes a leader at any given moment on their shift, project or mission. Outcome? Like a great ball team, dance company, musical group, or military team, the team hold themselves and others on the team accountable. Great leaders, lead and follow.
Issue: All actions in
the board room
Wish the board said and did inside the board room what they said they’d do outside the boardroom? Ever wish there was a different more engaged way to handle board meetings other than Robert’s Rules or some seeming power grab, drama or more? By defining Culture as behaviors and making behaviors conscious and actionable, habits shift, behaviors shift, decision making shifts to high speed and with far less wasted time and politic.
